Line of business
Merchandise
Promotional items
E-commerce
Services
Branding
Web design & development
Type of project
Redesign concept
of previous real project
GoMerch is merchandise company located in Slovakia. They cover production & all services connected to it.
They focus mainly on YSI creators (youtubers, streamers, influencers) and companies providing them with design, production, storage, shipping, marketing, e-shop... basically full service of merchandise.
Last year they wanted to expand their business to broader spectrum of B2B clients. In that occasion we created couple of landing pages to promote the service better and shift the perception of the brand a little bit towards new direction. Until that point, they looked more like e-shop with items from YSI creators.
Presented mockups are concepts, that were done afterwards as a practice session of mine.
Visual identity & 3D illustrative scenes
Previously, the brand had purely black & white color scheme. Now, it has been broaden with a vibrant triadic scheme.
Purple color was assigned to be used mainly in YSI context and yellow-green one mainly in B2B context. Orange one plays more role of an extra color, that can be used in any situation to bring more life to it as it works perfectly with purple and yellow-green as well.
Part of the identity are also minimalistic clear 3D scenes that display branded merch. They were created in Blender.
For 2 main areas of GoMerch services were prepared separate landing pages.
One is focused on services that GoMerch provides for YSI creators (youtubers, streamers, influencers) and the other one presents services for B2B clients.