Services
Branding
Web design & development
Type of project
Redesign concept
of previous real project
Bergdoktor, as a new eye clinic network on the market, was in need for a new visual identity and website.
I based the design on the appearance of the newly created clinic and the overall concept of the mountains which are included in the very name of the clinic.
The presented design is an author's concept which was additionally changed in several aspects compared to the realized project.
The logo is a combination of a simple shape of mountains and an eye.
The mountains are based on the translation of the name of the clinic into English (Doctor from the mountains) and the eye is naturally the central point of the entire clinic.
Color palette follows complementary scheme.
It contains warm brown tones of design elements and blue tones present in photographs as backgrounds and small accents. Combination of these two creates beautiful color contrast which attracts the eye of visitors.
After completing the visual identity, website was the next step.
It provides clients of the clinic all-in-one place where they can find all the information about the clinic, its services and where they can book an appointment.